Operations

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Planning:
  1. Identify supply regions around key metro area
  2. Identify farmers groups and clusters
  3. Gather farmers cultivation data
  4. Gather customers demand requirements
  5. Match demand and supply and plan for procurement
  6. Setup collection centres in procurement areas and train local villagers in key tasks
  7. Setup distribution centres within key metro areas and train staff for local distribution
Daily operations :
  1. Aggregate each day's orders requirments
  2. Procure from collection centres based on demand
  3. Sort/Grade produce into broad categories
  4. Transport from collection centre to distribution centre(at metro) through truck
  5. Unload and check quality of arrivals
  6. Weigh and bag as per customer specifications
  7. Transport to customer premises through local distribution vehicles
  8. Gather customer feedback and record issues if any
Price fixation
We work on two broad models
Market based pricing :
  • We use certain common benchmarks like TNAU/INDG website  , Chennai CMDA website data as baseline to arrive at both farmer and customer
  • Farmer and customer pricing are linked to market prices, say a certain percentage +/- the daily rates based on the processing/distance/eFarm's costs.
Cost of production based pricing :
  • Where farmers cost of production and margins are stable and mutually ageeable, we can do stable pricing all the way to end customers.
  • Similarly, if customers have certain fixed price bugets for procurement, we can work backwards to arrive at best source points to meet that criteria.
P.S : Currently we recommend this for farmers and customers who have had atleast 6 months working relationship with us as it takes some efort mutually to understand the benefits of such stable pricing model.
Major Sourcing Regions
  • Pondicherry/Dindivanam
  • Kancheepuram  
  •  Krishnagiri, Hosur •
  • Kodaikanal  Thanjavur  
  • Ooty/Mettupalayam  
  • Theni/Cumbum
  • Nellore, AP