Overview

One of the key problems for Indian farmers is the marketing of their produce to end consumers. It often goes through several middlemen, in very inefficient manner, which contributes to over 40% of wastage . Also, most farmers being less educated , lack proper planning and market inputs to properly plan their cultivation. Often the decision on what to grow, when to harvest are all based on adhoc decisions rather than well planned approach .

The end consumers are often hit by huge variations in prices and quality and availability , that food security is one of the biggest problems facing our nation today . Though several modern retailers have been operational for over a decade , owing to a combination of factors such as high operational costs, localised presence in metros, and low margins have forced even many large chains to shut operations.

eFarm is a young social enterprise firm based in Chennai . efarm is India's first end-to-end agri supply chain platform , providing a combination of technology solutions and on-ground distribution mechanism to enable farmers reach end markets in an effective manner. eFarm ties in farmers, intermediaries, logistics providers, distributors,small time retailers, all the way upto your local road side vendor into a single chain backed up best of breed information systems to deliver fresh, clean,low priced farm produce.

In simple words we are a  'hi-tech' subjiwallah' - connecting farmers ,business consumers and intermediaries (such as transport operators, storage providers etc) using a more organised supply chain mechanism. The key benefits for each segment are :

Before we go into the efarm solution, let us try and understand the key gaps and issues pertaining to the way agri produce is distributed currently.   Next > Why is there an Agri Crisis ?