The eFarm Solution

eFarm's  solution takes a more holistic approach , addressing the key needs and pain points of all stakeholders in the agri supply chain - farmers, transporters , intermediaries end consumers - to evolve a sustainable , transparent and efficient new distribution mechanism. It operates in the B2B space and serves bulk consumers of agri produce such as hotels, caterers, retail chains , food processing industries and vegetable vendors, and also runs a retail outlet for the Indian army.

eFarm's solution is based on following key strategies :

  • Develop a IT based backbone for data gathering, analysis ,planning and monitoring the entire operation
  • Setup low cost collection centres close to villages in partnership with farmers for organised collection and grading
  • Setup distribution centres in metros , close to customer location , for final delivery
  • Train intermediaries like transport operators in proper handling of perishables to reduce transit wastage
  • Map the demand and supply and ensure just in time distribution

eFarm is currently operational in Chennai and sources from over 1500 farmers in surrounding areas of tamilnadu .

 

The presentation below gives an overview of the eFarm solution .


Summary

  • Identify farmer's production details in advance
  • Identify the demand from customers in advance
  • Aggregate the demand by produce type and identify the best source of supply
  • Use a simple, IT driven order matching system to determine right sourcing & logistics strategy to fulfill the order.
  • Minimise wastage by procuring only what is required
  • Fix rates based on overall operational costs and margins taking into account all members in the supply chain
  • Immediate distribution through different marketing channels (bulk orders, door delivery, hand carts, walk-ins) to reduce need for storage/deep freezing etc.,

The eFarm Story

In this 3 part video interview to Businessline Deputy Editor ,Venkat outlines the backgroud of efarm, the business model and how it works.

Part 1

 

 

 

 

 

 

Part 2

 

 

 

 

 

 

Part 3

venk3

Making of eFarm - Radio interview

In this radio interview to Rainbow FM (Tamil 101.4 ) , Venkat talks candidly about the challenges , hurdles in starting and running a agri business.

Why I Became A Subjiwallah ?

An article published in the IIT Kharagpur newsletter describes how and why I became a subjiwallah. Read more...

This presentation outlines why we became social entrepreneurs in the agri sector